RB2B operates a visitor-identification service for B2B sales and marketing teams. Its platform combines a lightweight site pixel with a permissioned identity network and reverse-IP resolution to reveal which people and companies are browsing a customer's website, filtering matches against each customer's ideal-customer profile. Findings are routed into Slack, Microsoft Teams, CRM systems, and enrichment workflows shortly after a visit occurs.
The company behind the brand is GetEmails, LLC, based in Austin, Texas, operating within the Retention.com group. RB2B is sold as a subscription from a free tier upward, with person-level identification available for US traffic and company-level identification available for traffic worldwide; the underlying identity data is also licensed directly to data and platform teams through API, warehouse, and flat-file delivery outside the application.