Website Visitor Identification reveals the companies browsing a site and scores their engagement for sales follow-up.
Website Visitor Identification matches traffic on tracked domains against Lusha's company profiles, returns each visiting company with its firmographics, and scores every visitor from 1 to 100 as cold, warm, or hot. Identification is company-level rather than person-level, and the engagement score is built from session depth, unique visitors, time on site, high-intent page views, and how recently the company returned. The result is a ranked list of accounts showing buying interest before any form is filled in.
Each identified company is cross-referenced against Lusha's contact database so the relevant decision-makers surface with verified emails and direct dials, and hot accounts can be routed straight into Slack alerts, CRM updates, or outreach sequences. The capability is available in the Lusha workspace, through the Website Visits API, through native Salesforce and HubSpot integrations, and inside Claude, ChatGPT, and other MCP clients.
6sense
Web Deanonymization
6sense.com
RB2B
Website Visitor Identification Platform
rb2b.com
Leadfeeder
Web Visitors
leadfeeder.com
Adds products that compete with one of Website Visitor Identification’s direct competitors but not with Website Visitor Identification itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Website Visitor Identification | Web Deanonymization | Website Visitor Identification Platform | Web Visitors | |
|---|---|---|---|---|---|
| Provider | | |  |  | |
| Founded | 2016 | 2013 | 2023 | 2012 | |
| Sells To | Enterprise, Small Business | B2B, Enterprise | B2B | B2B | |
| Pricing Model | Recurring, Software | Recurring, Software, Subscription | B2B SaaS | Recurring Subscription | |
| Ownership | Private, Venture-backed | Venture-backed | — | Private equity-backed |
Provider
Founded 2016
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture-backed
Provider
Founded 2013
Sells To B2B, Enterprise
Pricing Model Recurring, Software, Subscription
Ownership Venture-backed
Founded 2023
Sells To B2B
Pricing Model B2B SaaS
Ownership —
Provider
Founded 2012
Sells To B2B
Pricing Model Recurring Subscription
Ownership Private equity-backed
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Platform-embedded visitor identification offering with branded pixel, REST APIs, and webhooks for partner products.
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White-label contact-level visitor identification API that embeds Vector identity resolution inside partner platforms.
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Identifies best-fit companies visiting a website and adds their accounts and buyer contacts to the CRM automatically.
Real-time platform that identifies anonymous website visitors including humans and AI agents.
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Programmatic people and company data access for customer systems and integrations.
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