Lead ForensicsLead Forensics Visitor Identification

Lead Forensics Visitor Identification is the visitor-identification offering of the Lead Forensics platform. A lightweight JavaScript snippet captures business visitor IP addresses, which are matched against a proprietary B2B IP database, and the resulting company records carry firmographic detail, the pages and content each account engaged with, acquisition source, repeat visits, and office-location and campaign-response insight.

Identified accounts and named decision-makers can be filtered against a target profile and routed into Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho, and more than sixty other connected tools. Visitor data is processed on United Kingdom and European Union servers, and the offering is sold by subscription to B2B sales and marketing teams that want to act on anonymous website traffic.