Lead Forensics is a British B2B website-visitor identification software company that matches anonymous business traffic to companies and their decision-makers.
Lead Forensics, registered as Lead Forensics Limited, sells a website-visitor identification platform that resolves the companies browsing a customer's website and enriches them with firmographic detail, page-engagement history, acquisition source, repeat-visit behaviour, and office-location insight. A lightweight JavaScript snippet captures business visitor IP addresses, which are matched against the company's proprietary B2B IP database and processed on United Kingdom and European Union servers.
Identified accounts and named contacts are delivered into customer-relationship-management, marketing-automation, and sales-engagement tools through a catalogue of more than sixty integrations. The business was founded in the United Kingdom in 2009 as Web Forensics and adopted the Lead Forensics name in 2011. It operates from London and maintains additional offices in the United States, selling subscriptions to B2B sales and marketing teams that work from anonymous website traffic.
Lead Forensics Visitor Identification identifies the companies browsing a customer's website and surfaces their firmographic detail, decision-makers, and buying intent.
