Founded in 2008 and headquartered in Reston, Virginia, Resonate is a privately held technology company specializing in online advertising. The company's core mission is to leverage deep insights into people's values, preferences, and beliefs to create more relevant marketing and advertising. Resonate offers a platform that combines big data with psychographic survey studies to understand consumer motivations and values deeply. Their market focus includes brands, agencies, media, entertainment, politics, and advocacy sectors.
Key figures in Resonate include CEO and Co-founder Bryan Gernert, COO and Co-founder Andreas Hunn, Co-founder Sara Taylor Fagan, and Co-founder John Brady. The company has achieved significant milestones in developing a sophisticated model for consumer insight, impacting how businesses approach targeted advertising. Resonate's innovative approach has positioned it as a leader in the online advertising industry, helping clients create more personalized and effective marketing strategies.
