Rezerv was founded to revolutionize the parking industry by offering a subscription-based service that makes parking more affordable and accessible. The company's core mission is to simplify the parking experience for drivers through a flat monthly rate system. Subscribers receive a Rezerv Card, which functions like a debit card and can be used at any parking lot, meter, or garage that accepts credit or debit cards. The number of swipes per month depends on the chosen plan, providing flexibility and convenience for users. Rezerv aims to alleviate the common hassles associated with urban parking, targeting city dwellers and frequent drivers.

Notable figures affiliated with Rezerv include its founders and early investors who have backgrounds in urban planning and technology startups, although specific names are not publicly disclosed. Key achievements for Rezerv include successfully launching in multiple major cities and securing partnerships with various parking facilities to broaden their network. The overall impact of Rezerv has been significant in reducing the stress and cost of parking for its subscribers, contributing to a more efficient urban mobility ecosystem.