Ruby Ribbon

Ruby Ribbon, founded in 2011, is a fashion commerce company that specializes in manufacturing and marketing women's apparel. The company leverages social technology and direct-sale tactics to connect with customers and distribute its products. Ruby Ribbon's core mission is to empower women through comfortable, stylish clothing that enhances confidence and promotes body positivity. Their product line includes a range of apparel, with a particular focus on their signature camisoles, which are designed for both comfort and support.

Notable figures associated with Ruby Ribbon include its founder, Anna Zornosa, who has a background in technology and marketing. The company has attracted investment from prominent venture capital firms such as Trinity Ventures. Key achievements for Ruby Ribbon include significant growth in their sales force and customer base, driven by their innovative use of social selling and direct sales strategies. The overall impact of Ruby Ribbon has been substantial in the fashion industry, particularly in the niche of comfortable, supportive women's wear that combines fashion with function.