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Ruby Ribbon
AddedFeb 15, 2024
UpdatedJun 18, 2026
Ruby Ribbon

Ruby Ribbon

Pre-Seed

Ruby Ribbon: A fashion commerce firm leveraging social tech for direct-sale of manufactured apparel.

HQ
Burlingame, CA, US
Founded
2011
Overview
Compare
Fundraising
Employees
Website

Ruby Ribbon, founded in 2011, is a fashion commerce company that specializes in manufacturing and marketing women's apparel. The company leverages social technology and direct-sale tactics to connect with customers and distribute its products. Ruby Ribbon's core mission is to empower women through comfortable, stylish clothing that enhances confidence and promotes body positivity. Their product line includes a range of apparel, with a particular focus on their signature camisoles, which are designed for both comfort and support.

Notable figures associated with Ruby Ribbon include its founder, Anna Zornosa, who has a background in technology and marketing. The company has attracted investment from prominent venture capital firms such as Trinity Ventures. Key achievements for Ruby Ribbon include significant growth in their sales force and customer base, driven by their innovative use of social selling and direct sales strategies. The overall impact of Ruby Ribbon has been substantial in the fashion industry, particularly in the niche of comfortable, supportive women's wear that combines fashion with function.

Ruby Ribbon - Quick Facts

When was Ruby Ribbon founded?

Ruby Ribbon was founded in 2011.

Where is Ruby Ribbon's headquarters located?

Ruby Ribbon's headquarters is located in Burlingame, CA, US.

When was Ruby Ribbon's last funding round?

Ruby Ribbon's most recent funding round was for $1.4M (USD) in February 2018.

How much has Ruby Ribbon raised to-date?

As of Feb 7, 2018, Ruby Ribbon has raised a total of $20.4M (USD).

How many employees does Ruby Ribbon have?

Ruby Ribbon has 380 employees as of Feb 5, 2024.

Ruby Ribbon - Classification

Industry
  • Retail
Technology
  • Social Media
Geographic Exposure
  • United States
Model
  • Direct Sales
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Apparel
  • Camisoles
Tags
  • eCommerce
NAICS
  • 310000Manufacturing
  • 315000Apparel Manufacturing
  • 315200Cut and Sew Apparel Manufacturing
SIC
  • 2300Apparel And Other Finished Products Made From Fabrics And Similar Material
  • 2380Miscellaneous Apparel And Accessories
  • 2389Apparel And Accessories, Not Elsewhere Classified
Show 8 more industry codes
NAICS
  • 315100Apparel Knitting Mills
  • 316000Leather and Allied Product Manufacturing
  • 316200Footwear Manufacturing
  • 316210Footwear Manufacturing
  • 315120Apparel Knitting Mills
SIC
  • 5100Wholesale trade--nondurable goods
  • 5130Apparel, Piece Goods, And Notions
  • 5139Footwear