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Sela
Sela

Sela

Sela builds voice AI agents for mortgage lender outreach, qualification, and origination.

Operating headquarters
South San Francisco, CA, US🇺🇸
Founded
2024
Overview
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Sela develops voice AI agents for mortgage lenders that contact borrowers, qualify their needs, and transfer ready customers to licensed loan officers. Its system integrates with lead sources and mortgage CRMs, updating customer records as conversations progress. Lenders use it for new inquiries and outreach to existing borrowers.

The company supports consumer-direct and retail mortgage teams with voice, text, and email follow-up. Its agents can manage refinance, home-purchase, and home-equity conversations while providing context to loan officers. Sela reports production deployments with large U.S. lenders and operates as Sela AI, Inc.

Sela - Products & Services

  • Mortgage Voice Agents logo

    Mortgage Voice Agents

    Mortgage Voice Agents contact borrowers, qualify needs, and connect them with loan officers.

Sela - Similar Companies

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Sela - Quick Facts

Who are Sela's competitors?

Companies similar to Sela include Flair Labs, Balerion AI, TRUE and Sonar.

When was Sela founded?

Sela was founded in 2024.

Where is Sela's headquarters located?

Sela's headquarters is located in South San Francisco, CA, US.

How much has Sela raised to-date?

As of Sep 22, 2026, Sela has raised a total of $15M (USD).

Sela - Classification

Tags
  • Mortgage technology