ProPair is a San Carlos, California software company that applies machine learning to the lead-management decisions a lending sales floor makes every day. Its DECISIONS platform scores incoming leads for conversion probability and ranks them by predicted value so that sales teams know which opportunities to work first. The company markets these predictions to mortgage lenders and other consumer-direct sales organisations that buy leads in volume.
ProPair sells the capability as named products: MATCH assigns each lead to the sales agent most likely to convert it, RANK prioritises leads by predicted conversion probability, LAUNCH supports newly hired loan officers with strategic assignments, MIX balances distribution across a sales floor, and Connect adds automated conversational outreach. The company was founded by mortgage lead-generation executive Ethan Ewing and data scientist Devon K. Johnson, and publishes case studies with United States mortgage banks.
