Founded as Buyside and rebranded to Percy, this data analytics and marketing company focuses on enhancing revenue opportunities for real estate brokers and mortgage companies. Percy's core mission is to leverage proprietary machine learning and artificial intelligence to analyze real estate consumer behavior, thereby enabling companies to target the right individuals at the optimal time. Their services include providing behavioral data insights that help real estate agents and mortgage loan officers connect more effectively with clients, driving increased transactions and profitability.
Percy has garnered the attention of thousands of real estate agents and mortgage loan officers, impacting millions of homeowners and facilitating potential sales worth trillions. The company's notable achievements include significantly increasing inventory opportunities for brokerages and aiding in the recruitment and retention of agents. By transforming big data into actionable insights, Percy has made a substantial impact on the real estate industry, optimizing client interactions and boosting overall market efficiency.
