Semcasting
Semcasting, Inc.: A data solutions provider specializing in audience targeting for B2B and B2C marketers.
Founded
2009Semcasting, Inc.: A data solutions provider specializing in audience targeting for B2B and B2C marketers.
Founded in 2009, Semcasting, Inc. specializes in data and audience targeting solutions for both B2B and B2C marketers. The company's core mission is to leverage big data methodologies and advanced modeling techniques to create highly qualified audiences across multiple channels. Their primary products include AudienceDesigner (ADS) and IdentityXchange (IDX), which integrate demographic, firmographic, socio-economic, behavioral, and transaction data. Semcasting serves a diverse range of industries including education, financial services, healthcare, home services, non-profits, political marketing, and travel & entertainment.
Notable affiliated individuals include CEO Ray Kingman, who has been instrumental in driving the company’s vision. Semcasting has attracted significant investment from private equity firms and industry leaders. Key achievements include the development of proprietary technologies that have set new standards in audience targeting and data integration. The company has made a substantial impact by enabling marketers to reach precise audiences more effectively, thereby optimizing marketing spend and improving campaign outcomes.
Companies similar to Semcasting include DrivenIQ, Lotame, Inform and PreciseTarget.
Semcasting was founded in 2009.
Semcasting's headquarters is located in North Andover, MA, US.
Semcasting's most recent funding round was for $2M (USD) in March 2004.
As of Mar 16, 2004, Semcasting has disclosed funding of $2M (USD). Undisclosed round amounts are excluded.
Semcasting has 46 employees as of Feb 4, 2024.
PreciseTarget
precisetarget.com
