All-in-one investing platform for stocks, ETFs, options, crypto, IPOs, fractional shares, and automated robo-advisory.
SoFi Invest is an all-in-one investing platform offering self-directed investing in stocks, ETFs, options, crypto, and IPOs; automated robo-investing with automatic rebalancing; and retirement accounts including Traditional, Roth, and SEP IRAs.
The platform charges no commissions on stock and ETF trades and offers fractional shares starting at $1. SoFi Invest was ranked first in the J D Power 2026 United States Investor Satisfaction Study for DIY Investors.
Charles Schwab
Charles Schwab
schwab.com
E*trade
Retail Online Brokerage
us.etrade.com
Robinhood
Robinhood: Trading & Investing
robinhood.com
| Attribute | SoFi Invest | Charles Schwab | Retail Online Brokerage | Robinhood: Trading & Investing | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2011 | 1971 | 1982 | 2013 | |
| Sells To | — | — | Retail | Consumers | |
| Pricing Model | — | — | No-Fee Investing | Software, Transactional | |
| Ownership | Public | — | Subsidiary | Public |
Provider
Founded 2011
Sells To —
Pricing Model —
Ownership Public
Provider
Founded 1971
Sells To —
Pricing Model —
Ownership —
Provider
Founded 1982
Sells To Retail
Pricing Model No-Fee Investing
Ownership Subsidiary
Provider
Founded 2013
Sells To Consumers
Pricing Model Software, Transactional
Ownership Public
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