Square Roots was founded with the mission to empower local food systems through innovative urban farming solutions. The company focuses on creating sustainable, high-tech indoor farms that produce fresh, locally-grown herbs and greens year-round. Their services include providing farming accelerator programs for local businesses, aiming to boost local agriculture and reduce food miles. Square Roots is dedicated to fostering a new generation of farmers and promoting food security in urban areas.
Notable figures associated with Square Roots include co-founders Tobias Peggs and Kimbal Musk, who bring extensive experience in technology and sustainable food systems. The company has garnered significant attention for its achievements in urban farming innovation and has attracted investments from prominent venture capital firms. Square Roots' impact is evident in its contribution to local economies, reduction of carbon footprints, and promotion of healthier, fresher food options for urban populations.