Superplastic, founded by Paul Budnitz, is a character-based product and entertainment company that specializes in creating limited edition art toys, apparel, games, and animation. The company's core mission is to blend art and commerce by producing high-quality, collectible items that appeal to both art enthusiasts and pop culture fans. Superplastic's vision is to become a leading name in the art toy and entertainment industry by consistently delivering innovative and exclusive products. Their market focus includes collectors, gamers, and fans of unique, artistic merchandise.
Notable affiliated individuals include Paul Budnitz, who is also the founder of Kidrobot, another prominent art toy company. Superplastic has attracted investments from influential figures in the art and entertainment sectors. Key achievements include successful collaborations with renowned artists and brands, as well as a strong presence in both online and physical retail spaces. The overall impact of Superplastic has been significant in popularizing art toys and merging the worlds of art, fashion, and entertainment, creating a vibrant community of collectors and fans.