Surely Wines, founded in Austin, Texas, is dedicated to offering low-sugar, low-calorie, non-alcoholic wines. Their core mission is to provide a healthier alternative for wine enthusiasts who wish to enjoy the ritual of drinking wine without the adverse effects of alcohol. Surely's products undergo a traditional fermentation process, ensuring an authentic wine experience. The company targets health-conscious consumers who want to maintain productivity and achieve their health goals while still partaking in social drinking.

Notable figures affiliated with Surely Wines include its founders and key investors who support the company's vision of a healthier drinking culture. The company has achieved significant milestones, such as widespread availability in stores and a growing online presence. Surely Wines has made a substantial impact by promoting a lifestyle that balances enjoyment and well-being, contributing positively to the non-alcoholic beverage market.