Founded in New York, Towel is a size-inclusive retailer dedicated to producing towels that fit adults up to 7X. The company's core mission is to ensure that all bodies, regardless of size, have access to comfortable and well-fitting towels. Their product line includes the AVA Towel, which fits up to 3X, and other variations designed to accommodate larger sizes. Towel focuses on the retail market, particularly targeting individuals who have historically struggled to find appropriately sized towels.

Notable figures affiliated with Towel include its founders and key team members who have championed size inclusivity in the retail space. The company has garnered attention through various press features and an active ambassador program. Key achievements include successfully launching their product line and creating a positive impact on body inclusivity in the market. Towel's overall impact lies in its commitment to promoting body positivity and providing practical solutions for a diverse customer base.