Undercover Colors was founded with the core mission of empowering individuals to protect themselves from drug-facilitated sexual assault. The company's vision is to create a safer social environment through innovative technology. They offer products that utilize lateral flow technology to detect the presence of date rape drugs in beverages, providing a discreet and reliable method for individuals to ensure their safety in social settings. Their market focus includes consumers who frequent social venues such as bars, clubs, and parties.

Notable affiliated people include the founding team of North Carolina State University graduates who initially developed the concept. The company has attracted significant attention and investment from both private investors and public safety advocates. Key achievements include the successful development and commercialization of their detection products, which have been praised for their ease of use and effectiveness. Overall, Undercover Colors has made a substantial impact by raising awareness about drug-facilitated crimes and providing practical tools to prevent them.