aVenture is in Alpha: aVenture recently launched early public access to our research product. It's intended to illustrate capabilities and gather feedback from users. While in Alpha, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to temporarily present this information to showcase the product's potential, but you should not yet rely upon it for your investment decisions.
aVenture is in Alpha: aVenture recently launched early public access to our research product. It's intended to illustrate capabilities and gather feedback from users. While in Alpha, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to temporarily present this information to showcase the product's potential, but you should not yet rely upon it for your investment decisions.
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Underlining® is a premium beauty brand founded in San Francisco and Los Angeles. The company's core mission is to deliver high-quality makeup and skincare products that are 100% cruelty-free, under the banner of Premium People Products™. Underlining focuses on reimagining beauty and wellness, offering a diverse range of products including nails, cosmetics, skincare, and eyebrows. Their market focus includes both the U.S. and Canada, with a strong presence in retail locations like Sally Beauty.
Notable achievements for Underlining include raising a $6 million seed round to fund beauty innovation and the successful launch of their Nailboo® brand in nearly 3,000 Sally Beauty locations across North America. The company has been recognized as an incubator to watch in the beauty industry, highlighting its rapid growth and impact. Underlining's commitment to cruelty-free products and innovative beauty solutions has solidified its reputation as a forward-thinking leader in the premium beauty market.
Operating Status
Active
Ownership Type(s)
Venture Capital
Main Product(s)
Skincare, Cosmetics
Tags
eCommerce
Model Types
Transactional
Customer Type(s)
Consumers
Geographic Exposure
United States
When was Underlining founded?
Underlining was founded in 2018.
Where is Underlining’s headquarters located?
Underlining’s headquarters is located in London, GB.
When was Underlining’s last funding round?
Underlining’s most recent funding round was for $6M (USD) in February 2022.
How many employees does Underlining have?
Underlining has 14 employees as of Feb 4, 2024.
How much has Underlining raised to-date?
As of July 05, 2023, Underlining has raised a total of $6M (USD) since Feb 3, 2022.
Add Comparison
Total Raised to Date
$6M
USD
Last Update Feb 3, 2022
Last Deal Details
$6M
USD
Feb 3, 2022
Seed
Total Employees Over Time
14
As of Feb 2024
Underlining Address
London,
Greater London
EC2A 4NE
United Kingdom
Source(s): This page includes data and analysis provided by the company, OpenAI, and our research analysts