Verance Corporation, founded to advance media content protection, focuses on developing and marketing watermarking technologies that track, manage, and enhance media usage. Their core mission is to safeguard digital content for film and television makers through innovative security and protection software. Verance's award-winning watermark technology has become the industry standard across movies, music, and television, serving a wide range of customers in the United States.
Notable affiliations include the motion picture industry's adoption of Verance's content protection watermark as part of the Blu-ray Disc standard and the television industry's selection of their watermark for the ATSC next-generation TV standard. Additionally, the HbbTV Association has incorporated Verance's watermarking technology. These integrations highlight Verance's significant impact on media content protection and measurement, establishing them as a key player in the digital security landscape.
