Wally's membership gives members one subscription for preventive cleanings, whitening, exams, and diagnostics without insurance billing.
Wally's membership grew out of a founding insight that a dental practice built around complicated insurance, painful procedures, and drilling and filling was worth rebuilding, and the business is preventive care sold as a subscription. The membership carries unlimited cleanings, unlimited professional at-home whitening, dental exams, X-rays and 3D scans, easy online booking, a dedicated care team, and virtual appointment follow-ups, all without hidden or surprise fees.
The offering differentiates on the clinical mechanism rather than on price alone, because cleanings run on Swiss Airflow technology that removes stains, bacteria and hard buildup more gently than traditional tools, and cavity reversal treats early-stage decay with Curodont so members are not drilled. It is aimed at consumers put off by the financial complexity and physical discomfort of the traditional dental system.
Alta Smiles
C⁵ Hidden Orthodontics
altasmiles.com
Dentulu
Dentulu Dental Membership Plan
dentulu.com
Tend
Tend Dental Plans
hellotend.com
| Attribute | Wally Membership | C⁵ Hidden Orthodontics | Dentulu Dental Membership Plan | Tend Dental Plans | |
|---|---|---|---|---|---|
| Provider | | | | | |
| Founded | 2020 | 2018 | 2018 | 2018 | |
| Sells To | B2C | Consumers | Consumers | Consumers | |
| Pricing Model | B2C Subscription | Recurring, Software | Recurring, Transactional | Transactional | |
| Ownership | Venture-backed | Private | Private, Venture-backed | Private, Venture-backed |
Provider
Founded 2020
Sells To B2C
Pricing Model B2C Subscription
Ownership Venture-backed
Provider
Founded 2018
Sells To Consumers
Pricing Model Recurring, Software
Ownership Private
Provider
Founded 2018
Sells To Consumers
Pricing Model Recurring, Transactional
Ownership Private, Venture-backed
Provider
Founded 2018
Sells To Consumers
Pricing Model Transactional
Ownership Private, Venture-backed