Name: Nasdaq-100 Direct
Brand: Wealthfront

Nasdaq-100 Direct by Wealthfront — Product Research | aVenture

Nasdaq-100 Direct is a Wealthfront investment account that lets retail investors own the individual stocks of the Nasdaq-100 Index with automated Tax-Loss Harvesting. Launched in October 2025 as the first direct-indexing product built on the index, it charges a 0.12% annual advisory fee, which Wealthfront positions below the expense ratios of Nasdaq-100 ETFs such as QQQ and QQQM.

Investors can exclude specific companies from the portfolio, and the account is managed entirely from the Wealthfront app. On its product page Wealthfront compares Nasdaq-100 Direct directly against buying Nasdaq-100 ETFs on cost and tax efficiency, naming QQQ and QQQM as the baseline alternatives.

Nasdaq-100 Direct - Direct Competitors

Attribute	Nasdaq-100 Direct	Fidelity Managed FidFolios	Invesco QQQ	Schwab Personalized Indexing
Provider	Wealthfront wealthfront.com$758.8M disclosed funding · Public	Fidelity Investments fidelity.com$144.3M disclosed funding · Seed	Invesco invesco.com	Charles Schwab schwab.com$2.5B disclosed funding · Public
Founded	2008	1946	1935	1971
Sells To	Individuals	Employers, Institutional, Retail	—	—
Pricing Model	Management Fees	Advisory Fees, Brokerage Fees, Management Fees	—	—
Ownership	Public	Private	—	—

Nasdaq-100 Direct

Provider Wealthfront wealthfront.com$758.8M disclosed funding · Public

Founded 2008

Sells To Individuals

Pricing Model Management Fees

Ownership Public

Fidelity Managed FidFolios

Provider Fidelity Investments fidelity.com$144.3M disclosed funding · Seed

Founded 1946

Sells To Employers, Institutional, Retail

Pricing Model Advisory Fees, Brokerage Fees, Management Fees

Ownership Private

Invesco QQQ

Provider Invesco invesco.com

Founded 1935

Sells To —

Pricing Model —

Ownership —

Schwab Personalized Indexing

Provider Charles Schwab schwab.com$2.5B disclosed funding · Public

Founded 1971

Sells To —

Pricing Model —

Ownership —

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