Ignite Activation is the activation portfolio of WebMD Ignite, built to help healthcare organizations acquire the right audience, build patient loyalty, and enhance their reputation. Marketing solutions include Agency Services, Edge Activation, Ignite Programmatic, Choice Awards, Care Finder, HealthHub, HealthAdvisor, Medscape Media, BrandAlert/360, and Referral Growth Targeting. Platform and analytics offerings include the Ignite Growth Platform, the Digital Experience Engine, and Referral Growth Analytics.

Health systems, health plans, and other providers use the portfolio to reach healthcare consumers through targeted media and guaranteed-lead programs such as Care Finder. The platform side adds audience building, omnichannel campaign management, and real-time reporting with channel attribution, while first-party data and models identify referral opportunities and reduce out-of-network leakage.