Upfront's Attract Patients solutions target the consumerization of healthcare by winning new business and building a patient pipeline through hyper-personalized experiences. Programs include marketing campaigns, Medicare Advantage enrollment, patient-provider matching, program and service-line enrollment, psychographic segmentation, reestablished attribution, referral coordination, and reputation management, supported by CRM integration, embedded scheduling, EMR integration, and personalization analytics.

The programs are positioned to help enterprises uncover healthcare motivations, reactivate lost patients, convert new patients after an initial encounter, and boost program enrollment to increase revenue. Attract shares the platform foundation with Upfront's retention offerings, so acquisition outreach and downstream care journeys run on one data model rather than separate marketing tools.