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Wise Athena
AddedFeb 15, 2024
UpdatedJul 17, 2026
Wise Athena

Wise Athena

Seed

Wise Athena: Streamlining CPG pricing and trade promotion strategies with optimization software.

HQ
Houston, TX, US
Founded
2013
Accelerator
Techstars logoTechstars: SAP.iO Foundry2017
Overview
Compare
Fundraising
Employees
Website

Founded with a mission to streamline pricing and trade promotion strategies for Consumer Packaged Goods (CPG) companies, Wise Athena offers advanced optimization software that leverages AI-powered recommendations. The company's core vision is to enable CPG firms to maximize their revenue through data-driven insights, ensuring accurate, reliable, and easy-to-use solutions. Wise Athena's software helps clients optimize prices and trade promotions in a single platform, enhancing decision-making processes and boosting profitability.

Notable affiliated people and investors include industry experts and venture capitalists who support Wise Athena's innovative approach. The company has achieved significant milestones, such as an 85% accuracy rate in its predictions, a 10% margin increase without volume loss, and a 15% volume increase for its clients. These accomplishments underscore Wise Athena's impact on the CPG market, demonstrating substantial improvements in promotional investment optimization and overall revenue growth.

Wise Athena - Similar Companies

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Wise Athena - Quick Facts

Who are Wise Athena's competitors?

Companies similar to Wise Athena include Well Principled, Competera, Wisy and Insite AI.

When was Wise Athena founded?

Wise Athena was founded in 2013.

Where is Wise Athena's headquarters located?

Wise Athena's headquarters is located in Houston, TX, US.

When was Wise Athena's last funding round?

Wise Athena's most recent funding round was for $1.8M (USD) in March 2019.

How much has Wise Athena raised to-date?

As of Mar 15, 2019, Wise Athena has raised a total of $3.6M (USD).

How many employees does Wise Athena have?

Wise Athena has 41 employees as of Feb 4, 2024.

Wise Athena - Classification

Ownership
  • Venture Capital
Technology
  • AI
  • Analytics
Geographic Exposure
  • Global
Revenue
  • Recurring
Customer
  • Enterprise
Main Product
  • Software
Tags
  • CPG
  • SaaS
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541500Computer Systems Design and Related Services
  • 541000Professional, Scientific, and Technical Services
  • 541510Computer Systems Design and Related Services
  • 541511Custom Computer Programming Services
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7371Computer Programming Services
Show 5 more industry codes
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7372Prepackaged Software