ADvantage, backed by leAD Sports, invests in early-stage tech firms innovating sports, fan engagement, and eSports.
Location
Jerusalem, Jerusalem District, IL
Founded
2018
ADvantage Sports Tech Fund focuses on early-stage technology companies that are innovating in the sports sector, particularly in areas such as fan engagement, connected athletes, and derivative sports like eSports and fantasy sports. Backed by leAD Sports and OurCrowd, ADvantage leverages a robust global network to source leading opportunities. The firm typically invests in Seed, Series A, and Series B rounds.
Notable portfolio companies include Flexia, GreenPark Sports, and Tappp. Key partners in the firm include the grandchildren of Adi Dassler, leveraging their legacy in sports innovation. ADvantage offers unique value-add services to its portfolio companies, including access to a global network of sports industry leaders and tailored strategic support to help scale their businesses effectively.
ADvantage - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages