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Felix Capital
AddedFeb 13, 2024
UpdatedJun 28, 2026
Felix Capital

Felix Capital

Operating

Felix Capital: A London-based venture capital firm investing in digital lifestyle and consumer brands.

Location
London, Greater London, GB
Founded
2014
Firm
Compare
Portfolio
Employees
News
Website

Felix Capital is a London-based venture capital firm focusing on digital lifestyle investments. They operate at the intersection of technology and creativity, investing in consumer brands and related enabling technologies. The firm typically invests in seed and Series A rounds, with occasional participation in later-stage funding.

Notable portfolio companies include Farfetch, Peloton, Goop, and Houzz. Felix Capital supports entrepreneurs with big ideas to build strong brands that move the world forward. The firm's investment philosophy emphasizes the creative class and digital lifestyle trends, providing value-add services to help portfolio companies grow and succeed in the evolving digital landscape.

Felix Capital - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments20
Current Portfolio Count13
Total Portfolio Exits1

Top Investment Stages

Seed6 (33.3%)
Series A6 (33.3%)
Series E3 (16.7%)
Series C2 (11.1%)
Series B1 (5.6%)

Stage Mix

Seed 33%Series A 33%Series E 17%Series C 11%Series B 6%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Vue Storefront logo

Vue Storefront

Rallyon logo

Rallyon

Prediko logo

Prediko

Lightspark logo

Lightspark

Violette logo

Violette

Forter logo

Forter

Unmade logo

Unmade

Anine Bing logo

Anine Bing

Peloton logo

Peloton

Goop logo

Goop

Houzz logo

Houzz

Athos logo

Athos

UniqueSound logo

UniqueSound

Farfetch logo

Farfetch

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Felix Capital - Classification

Also Known As
  • Felix Capital Pte. Ltd.
NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
  • 523940Portfolio Management and Investment Advice
SIC
  • 6000Depository Institutions
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end