Good Friends is a venture capital firm focusing on early-stage consumer businesses. The firm typically invests in seed and Series A rounds, with occasional participation in Series B and pre-seed stages. Their investment strategy emphasizes companies with a consumer-oriented approach across various sectors.

Founded by the creators of Warby Parker, Harry's, and Allbirds, Good Friends leverages its founders' expertise in building successful consumer brands. Notable portfolio companies include Daring Foods, Ophelia, and Stord. The firm aims to help founders develop strong foundations for their businesses, likely offering valuable insights and connections in the consumer goods and services space.