Pure Imagination Brands is an early-stage investment firm focusing on disruptive consumer brands. The firm partners with imaginative entrepreneurs across various sectors, including food and beverage, wellness, technology, and e-commerce. While specific investment sizes are not disclosed, their portfolio suggests a focus on seed and Series A rounds, with occasional participation in later stages.
Notable portfolio companies include Niantic, Thrive Market, and Passport. Pure Imagination Brands supports over 50 companies, including innovative brands like Abbot's Butcher, Barnana, and Candid Wholesale. The firm's investment philosophy centers on backing visionary entrepreneurs and disruptive ideas that shape the future of consumer brands, offering support beyond capital to help portfolio companies grow and succeed.
Pure Imagination Brands - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Total Investments33
Current Portfolio Count33
Total Portfolio Exits0
Top Investment Stages
Seed13 (43.3%)
Series A6 (20.0%)
Angel4 (13.3%)
Series Unknown4 (13.3%)
Series B3 (10.0%)
Stage Mix
Seed 43%Series A 20%Angel 13%Series Unknown 13%Series B 10%
Concentration shown as share of disclosed investments by stage.
Pure Imagination Brands - Similar Investment Firms
Imagination Capital
imaginationvc.com
Imaginary Ventures
imaginary.co
Pure Ventures
pureventuresvc.com
Swiftarc Ventures
Whalebone
BrandProject
brandproject.com
Lab Capital Advisors
Simple Food Ventures
Ambition VC
Acme Innovation
Narrative Fund
Integr8d Capital
Krew Capital
krewcapital.com
G9 Ventures
g9.ventures
NightCapital
nightcapital.com
Pure Imagination Brands - Classification
- NAICS
- 520000Finance and Insurance
- SIC
- 6000Depository Institutions