Pure Imagination Brands - aVenture Asset Manager Research
Location
Santa Monica, CA, US
Founded
2019
Pure Imagination Brands is an early-stage investment firm focusing on disruptive consumer brands. The firm partners with imaginative entrepreneurs across various sectors, including food and beverage, wellness, technology, and e-commerce. While specific investment sizes are not disclosed, their portfolio suggests a focus on seed and Series A rounds, with occasional participation in later stages.
Notable portfolio companies include Niantic, Thrive Market, and Passport. Pure Imagination Brands supports over 50 companies, including innovative brands like Abbot's Butcher, Barnana, and Candid Wholesale. The firm's investment philosophy centers on backing visionary entrepreneurs and disruptive ideas that shape the future of consumer brands, offering support beyond capital to help portfolio companies grow and succeed.
Pure Imagination Brands - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Portfolio Companies33
Current Portfolio Count33
Top Investment Stages
Seed13 (41.9%)
Series A9 (29.0%)
Angel4 (12.9%)
Series B3 (9.7%)
Pre-Seed2 (6.5%)
Stage Mix
Seed 42%Series A 29%Angel 13%Series B 10%Pre-Seed 6%
Concentration shown as share of disclosed investments by stage.