The Craftory Limited is a venture capital firm based in London and San Francisco, specializing in early-stage investments in responsible consumer packaged goods (CPG) brands. With a $550 million fund, The Craftory focuses on nurturing companies that prioritize sustainability and ethical practices. Their typical investment rounds include Series A and Series B, with notable investments ranging from $14 million to $50 million.
The Craftory's portfolio includes successful brands such as Dropps, Dyper, Hippeas, and Seed Health. The firm prides itself on its hands-on approach and value-add services, which include strategic guidance and operational support. A notable exit includes the acquisition of Edgard and Cooper by General Mills, demonstrating The Craftory's ability to scale brands effectively. Key partners at The Craftory bring extensive experience from leading consumer and investment firms, ensuring robust support for their portfolio companies.
The Craftory - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Portfolio Companies8
Current Portfolio Count8
Top Investment Stages
Series B4 (50.0%)
Series A2 (25.0%)
Series D2 (25.0%)
Stage Mix
Series B 50%Series A 25%Series D 25%
Concentration shown as share of disclosed investments by stage.
