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WD-40 Company Celebrates 70th Anniversary of Its Flagship Multi-Use Product

From News

April 30, 2023

WD-40 Company Celebrates 70th Anniversary of Its Flagship Multi-Use Product

WD-40 Company marked the 70th anniversary of its flagship product in 2023, celebrating seven decades of consumer adoption across more than 176 countries. The WD-40 Multi-Use Product was first formulated in 1953 by Norm Larsen and the team at the Rocket Chemical Company in San Diego as a water displacement formula for aerospace applications. Over seven decades, the product expanded from its industrial origins into hardware stores, auto parts retailers, grocery chains, and home improvement centers worldwide. The anniversary highlighted the brand remarkable longevity and cross-generational appeal, with survey data consistently showing high aided awareness among adults in its core markets in the United States, United Kingdom, Australia, and continental Europe.

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