Apple TV+
Founded 1976
Sells To Enterprises, Individuals
Pricing Model Services, Subscription
Ownership Public

Apple TV+ streams Apple Originals, films, series, documentaries, sports, and family entertainment.
Apple TV+ is Apple's subscription streaming service offering Apple Originals, including series, films, documentaries, and family programming, along with selected sports content. It provides on-demand viewing through a paid subscription model, with content presented inside Apple's broader TV viewing experience.
The service is accessed through the Apple TV app and is available across Apple devices as well as supported streaming platforms and smart TVs. In the streaming market, Apple TV+ competes on exclusive programming, catalog strategy, and distribution reach through device ecosystems and partner-supported playback environments.
| Attribute | Apple TV+ | Netflix Streaming | Peacock | |
|---|---|---|---|---|
| Provider | ||||
| Founded | 1976 | 1997 | 1926 | |
| Sells To | Enterprises, Individuals | Consumers | Advertising Agencies, B2B, Consumers, Enterprise | |
| Pricing Model | Services, Subscription | Recurring, Subscriptions | Advertising, Free | |
| Ownership | Public | Public | Public, Subsidiary |
Founded 1976
Sells To Enterprises, Individuals
Pricing Model Services, Subscription
Ownership Public
Provider 
Founded 1997
Sells To Consumers
Pricing Model Recurring, Subscriptions
Ownership Public
Provider 
Founded 1926
Sells To Advertising Agencies, B2B, Consumers, Enterprise
Pricing Model Advertising, Free
Ownership Public, Subsidiary


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Disney+ streams Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu programming.

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Max streams HBO, Warner Bros., Discovery, sports, news, and franchise entertainment.
