AppLovin MAX is a mobile monetization platform running a unified in-app bidding auction.
AppLovin MAX is an in-app bidding mediation platform that runs a real-time unified auction across every integrated ad network simultaneously, so the highest-paying demand wins each impression.
It supports banner, interstitial, rewarded and native ad formats, and includes reporting, A/B testing, and ad-quality controls to manage creatives and block unwanted ads.
| Attribute | AppLovin MAX | Mobrand — Publisher Solution | |
|---|---|---|---|
| Provider |  |  | |
| Founded | 2012 | 2015 | |
| Sells To | Enterprise, Small Business | — | |
| Pricing Model | Advertising, Recurring, Software | — | |
| Ownership | Public | — |
Provider
Founded 2012
Sells To Enterprise, Small Business
Pricing Model Advertising, Recurring, Software
Ownership Public
Provider
Founded 2015
Sells To —
Pricing Model —
Ownership —
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