Name: Schwab Personalized Indexing
Brand: Charles Schwab

Schwab Personalized Indexing is a separately managed account offering from Charles Schwab that provides a customizable direct indexing strategy, allowing investors to own the individual stocks of a benchmark index while excluding specific companies or industries. The service includes automated tax-loss harvesting, with advisory fees starting at 0.40% and a $100,000 account minimum.

Portfolio management is provided by Charles Schwab Investment Management, doing business as Schwab Asset Management. Launched in 2022, it places Schwab in direct competition with Wealthfront's Nasdaq-100 Direct and other retail direct-indexing offerings on tax-efficient index exposure.

Direct Competitors

Include Transitive Competitors

Attribute	Schwab Personalized Indexing	Fidelity Managed FidFolios	Nasdaq-100 Direct	Parametric Direct Indexing	Vanguard Personalized Indexing
Provider	Charles Schwab schwab.comRaised $2.5BCompany	Fidelity Investments fidelity.comRaised $144.3MPrivate company	Wealthfront wealthfront.comPublic company	Parametric Portfolio Associates parametricportfolio.comCompany	Vanguard investor.vanguard.comRaised $2.5MCompany
Founded	1971	1946	2008	—	1975
Sells To	—	Employers, Institutional, Retail	Individuals	—	—
Pricing Model	—	Advisory Fees, Brokerage Fees, Management Fees	Management Fees	—	—
Ownership	—	Private	Public	—	—