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ExxonMobil›
Products & Services
AddedJun 17, 2026
UpdatedJun 17, 2026
Exxon Retail Fuels

ExxonMobil› offers Exxon Retail Fuels

Product
Currently Offered

Exxon-branded gasoline and diesel fuels sold at U.S. service stations under the Trust the Tiger campaign.

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Overview

Exxon is ExxonMobil's primary U.S. retail fuel brand, marketed under the Trust the Tiger positioning. The brand's gasoline is engineered with proprietary engine-protection additives that build engine cleanliness into every drop and exceed minimum U.S. government quality standards.

Exxon-branded gasoline, diesel and premium fuels are sold at thousands of Exxon stations across the United States, primarily through independent dealers and franchise operators participating in ExxonMobil's wholesale fuels program.

Exxon Retail Fuels - Research Notes

  • Exxon-branded U.S. retail fuels include Exxon Synergy gasoline (Regular, Plus, and Supreme grades) with proprietary 7 detergent additives marketed for engine cleanliness, plus Synergy Diesel Efficient diesel fuel formulated for engine protection and fuel-injection cleanliness. The Synergy additive package is the same chemistry used in Mobil-branded gasoline.

    Exxon-branded sites also offer Exxon Mobil Rewards+ loyalty programs, branded vehicle washes at select locations, lubricant and oil change services at quick-lube partners, and convenience store offerings through independent franchise operators participating in ExxonMobil's downstream wholesale fuels program.

Exxon Retail Fuels - Classification

Tags
  • Retail Fuel

Exxon Retail Fuels - Direct Competitors

  • Shell

    Shell logo

    Shell V-Power

AttributeExxon Retail FuelsShell V-Power
ProviderExxonMobilcorporate.exxonmobil.com$0 raised · PublicShell$750M raised · Public
Founded19991907
Sells ToConsumers, EnterpriseConsumers, Enterprise
Pricing ModelProduct Sales, TransactionalTransactional
OwnershipPublicPublic
Exxon Retail Fuels

Provider ExxonMobilcorporate.exxonmobil.com$0 raised · Public

Founded 1999

Sells To Consumers, Enterprise

Pricing Model Product Sales, Transactional

Ownership Public

Shell V-Power

Provider Shell$750M raised · Public

Founded 1907

Sells To Consumers, Enterprise

Pricing Model Transactional

Ownership Public

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