Shell V-Power NiTRO+ is Shell's premium branded gasoline with deposit-cleaning and engine-protection additives.
Shell V-Power NiTRO+ Premium Gasoline is Shell's flagship retail gasoline brand, formulated with proprietary detergent and corrosion-inhibitor additives that target engine cleanliness, deposit removal, and protection against gunk, wear, and corrosion. The brand is sold at Shell-branded service stations across the United States.
Shell V-Power competes with other premium branded retail fuels including Exxon and Mobil Synergy fuels, Chevron with Techron, and BP Invigorate gasoline in the U.S. consumer fuel market.
ExxonMobil
Esso Fuels
corporate.exxonmobil.com
ExxonMobil
Exxon Retail Fuels
corporate.exxonmobil.com
ExxonMobil
Mobil Retail Fuels
corporate.exxonmobil.com
Aramco
Retail Fuels
aramco.com
Adds products that compete with one of Shell V-Power’s direct competitors but not with Shell V-Power itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Shell V-Power | Esso Fuels | Exxon Retail Fuels | Mobil Retail Fuels | Retail Fuels | |
|---|---|---|---|---|---|---|
| Provider |  | | | |  | |
| Founded | 1907 | 1999 | 1999 | 1999 | 1933 | |
| Sells To | Consumers, Enterprise | Consumers, Enterprise | Consumers, Enterprise | Consumers, Enterprise | Enterprise | |
| Pricing Model | Transactional | Product Sales, Transactional | Product Sales, Transactional | Product Sales, Transactional | Transactional | |
| Ownership | Public | Public | Public | Public | Government-owned |
Provider
Founded 1907
Sells To Consumers, Enterprise
Pricing Model Transactional
Ownership Public
Provider
Founded 1999
Sells To Consumers, Enterprise
Pricing Model Product Sales, Transactional
Ownership Public
Provider
Founded 1999
Sells To Consumers, Enterprise
Pricing Model Product Sales, Transactional
Ownership Public
Provider
Founded 1999
Sells To Consumers, Enterprise
Pricing Model Product Sales, Transactional
Ownership Public
Provider
Founded 1933
Sells To Enterprise
Pricing Model Transactional
Ownership Government-owned
bp Invigorate is BP and Amoco-branded U.S. retail gasoline with additive technology for engine cleanliness.
Chevron with Techron is U.S. retail gasoline formulated with proprietary Techron deposit-control additives.
bp Invigorate is BP and Amoco-branded U.S. retail gasoline with additive technology for engine cleanliness.
Chevron with Techron is U.S. retail gasoline formulated with proprietary Techron deposit-control additives.
