
Mobil-branded U.S. retail gasoline positioned around motorsports heritage and the Mobil Legendary campaign.
Mobil is ExxonMobil's second consumer retail fuel brand in the United States, positioned around the Legendary motorsports heritage of the brand. Mobil-branded gasoline is marketed as a proven quality fuel that exceeds U.S. government minimum quality standards.
The brand targets general consumers and performance-oriented drivers and is sold at Mobil-branded service stations across the United States through ExxonMobil's wholesale fuels program and independent dealers.
Mobil-branded U.S. retail fuels include Mobil Synergy gasoline (Regular, Plus, Supreme) sharing the same 7-additive engine-protection technology with Exxon Synergy fuels, plus Synergy Diesel Efficient. The Mobil brand emphasizes its motorsports heritage and was historically positioned alongside Exxon as the second consumer fuel brand in ExxonMobil's post-merger downstream portfolio.
Mobil-branded sites offer Mobil 1 motor oil at select fast-lube partners, Exxon Mobil Rewards+ loyalty, convenience store offerings, and branded car washes. The Mobil retail network operates primarily through independent franchise operators participating in ExxonMobil's downstream wholesale fuels program.
| Attribute | Mobil Retail Fuels | Shell V-Power | |
|---|---|---|---|
| Provider | |||
| Founded | 1999 | 1907 | |
| Sells To | Consumers, Enterprise | Consumers, Enterprise | |
| Pricing Model | Product Sales, Transactional | Transactional | |
| Ownership | Public | Public |
Provider ExxonMobilcorporate.exxonmobil.com$0 raised · Public
Founded 1999
Sells To Consumers, Enterprise
Pricing Model Product Sales, Transactional
Ownership Public
Provider
Shell$750M raised · Public
Founded 1907
Sells To Consumers, Enterprise
Pricing Model Transactional
Ownership Public