Google Gemini is Google's AI assistant that provides conversational help for tasks such as writing, coding, research, image generation, and cross-product assistance. It is positioned as a general-purpose assistant that can help users generate content, answer questions, and support problem solving across different contexts.

As a product experience, Google Gemini targets consumers and workplace users who want AI support integrated into their day-to-day tools and information workflows. It competes with AI assistants and models offered by Meta, Microsoft, OpenAI, Anthropic, and other AI providers across both standalone and integrated assistant use cases.