Compañía Comercial Herdez began as a Monterrey distributor of toiletries and personal-care products, and Grupo Herdez later built its own food brand line, selling packaged food in ambient, refrigerated and frozen formats across pantry categories. The company is a Mexican food company that launched its own Herdez-brand line in mushrooms, peas, tomato concentrate and shrimp. It also sells products in categories including tuna, spices, guacamole, ice cream, mayonnaise, jams, honey, mole, mustard, pasta, organic products, tomato puree, home-style sauces, ketchup, tea and canned vegetables.
Its Mexican brands include Aires de Campo, Barilla, Blasón, Búfalo, Carlota, Señor Cactus, Del Fuerte and Doña María. The portfolio pairs these with third-party distribution brands including Betty Crocker, Haagen Dazs and Kikkoman. In the United States, its brands include Búfalo, Del Fuerte, Doña María, La Victoria and Wholly Guacamole.
