Klara is a patient engagement product owned by Modernizing Medicine and marketed as ModMed Patient Engagement powered by Klara. Practices and health systems use it to send recalls, rebook no-shows, re-engage lapsed patients, and surface care gaps through threaded, secure messaging that patients can join by text or web without installing an app.

Klara organizes communication into a collaborative inbox where staff triage patient replies, complete forms, and coordinate referrals, with integrations into EHR workflows. Its focus on recall and care-gap outreach for specialty practices positions it against broader enterprise engagement platforms serving the same retention agenda.