Behavior-analytics platform whose session replays, heatmaps, and friction detection show teams where website users struggle.
Mouseflow is a behavior-analytics platform that records website sessions in high fidelity and replays every click, scroll, hesitation, and rage click, so teams can see why visitors drop off and where journeys break. It adds website heatmaps, conversion funnels, form analytics, and feedback surveys, and it records all sessions rather than sampling traffic.
Its friction detection flags broken elements, confusing flows, and rage clicks, and an AI assistant answers questions about sessions and heatmaps directly inside the platform. Mouseflow targets teams that own the website experience, including UX and design leads, analytics specialists, marketers, CRO specialists, and e-commerce managers, and it offers anonymization and whitelisting controls as standard.
| Attribute | Mouseflow | Microsoft Clarity | |
|---|---|---|---|
| Provider | |  | |
| Founded | 2010 | 1975 | |
| Sells To | Enterprise, Small Business | Enterprises, Small Business | |
| Pricing Model | — | SaaS, Transactional | |
| Ownership | — | Public |
Provider
Founded 2010
Sells To Enterprise, Small Business
Pricing Model —
Ownership —
Provider
Founded 1975
Sells To Enterprises, Small Business
Pricing Model SaaS, Transactional
Ownership Public
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