NerdWallet Advisors Match
Provider 
Founded 2009
Sells To Consumers and Businesses
Pricing Model Advertising/Marketplace
Ownership Public

NerdWallet Advisors Match is a financial advisor matching service that connects users with advisors without browsing.
NerdWallet Advisors Match is a financial advisor matching service that connects users to financial advisors without browsing. Users answer a few questions to get matched with financial advisors.
NerdWallet Advisors Match lets users search for SEC-registered investment advisors by ZIP code and filter the results.
Datalign Advisory

Datalign Advisory
datalign.com
SmartAsset

SmartAsset Advisor Match
smartasset.com
Zoe Financial

Zoe Financial Advisor Matching
zoefin.com
| Attribute | NerdWallet Advisors Match | Datalign Advisory | SmartAsset Advisor Match | Zoe Financial Advisor Matching | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2009 | — | 2012 | 2018 | |
| Sells To | Consumers and Businesses | — | Consumers | Wealth Management Firms | |
| Pricing Model | Advertising/Marketplace | — | Recurring | Advisory Fees | |
| Ownership | Public | — | Venture-backed | Venture-backed |
Provider 
Founded 2009
Sells To Consumers and Businesses
Pricing Model Advertising/Marketplace
Ownership Public
Provider 
Founded —
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2012
Sells To Consumers
Pricing Model Recurring
Ownership Venture-backed
Provider 
Founded 2018
Sells To Wealth Management Firms
Pricing Model Advisory Fees
Ownership Venture-backed




Kwanti Portfolio Analytics gives independent advisers prospect diagnostics, risk profiling with IPS generation, branded proposals, and PDF statement extraction.


Portfolio and data platform Addepar provides for wealth managers and advisors.



Direct Advisory Suite is Morningstar's connected proposal, research, and planning workspace for financial advisors, succeeding Advisor Workstation.


WealthAi for Advisors is WealthAi's packaged workspace giving independent advisers and smaller advice firms an AI-powered client platform.


Magnifi connects retail accounts and delivers AI-powered portfolio analysis, scoring, and 24/7 chat advisory.



Marketplace where advisors discover and transact alternative investment funds on CAIS.


Advisor Operating Platform is an AI-native substrate for wealth-firm data, rules, and digital workers.


Financial planning service for startup founders and employees with equity compensation.
End-to-end wealth management platform for financial advisors

Digital wealth platform for institutions and advisors.

Kwanti Portfolio Analytics gives independent advisers prospect diagnostics, risk profiling with IPS generation, branded proposals, and PDF statement extraction.

Portfolio and data platform Addepar provides for wealth managers and advisors.

A read-only MCP connector exposing a user's Finary data to AI assistants.

Direct Advisory Suite is Morningstar's connected proposal, research, and planning workspace for financial advisors, succeeding Advisor Workstation.

WealthAi for Advisors is WealthAi's packaged workspace giving independent advisers and smaller advice firms an AI-powered client platform.

Magnifi connects retail accounts and delivers AI-powered portfolio analysis, scoring, and 24/7 chat advisory.

Curated stock recommendation service from Seeking Alpha.

Marketplace where advisors discover and transact alternative investment funds on CAIS.

Advisor Operating Platform is an AI-native substrate for wealth-firm data, rules, and digital workers.

Financial planning service for startup founders and employees with equity compensation.
