Reaction
Provider 
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private, Venture Capital

Reaction is a unified growth operating system combining CRM, marketing automation, and audience intelligence for healthcare and B2B teams.
Reaction is a cloud-based platform that combines CRM, customer experience management, marketing automation, audience intelligence, and market insights into a single system. It is built for healthcare, B2B, and SaaS organizations that manage growth across disconnected tools.
The platform coordinates outreach across sales, marketing, customer success, and research teams through a shared audience view and intelligent message timing. On-demand sales, marketing, and research experts support campaign design and execution alongside the software.
| Attribute | Reaction | HubSpot CRM | Marketing Cloud | Salesforce Sales Cloud | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2012 | 2006 | 1977 | 1999 | |
| Sells To | Enterprise | — | Enterprise, Small Business | Enterprise, Small Business | |
| Pricing Model | Recurring, Software | — | Recurring, Software, Transactional | Recurring | |
| Ownership | Private, Venture Capital | — | Public | Public |
Provider 
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private, Venture Capital
Provider 
Founded 2006
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 1977
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public

Marketero — All-in-one Marketing & Sales Platform

Business Operations Platform

Enterprise AI Automation

Action RPG Game

Power Grid Optimization Software

Mental Health Care Platform

Pet Nutrition Products

Trucking Operations Platform

Gene Circuit Therapeutics