Samba TV Measurement unifies streaming, linear TV, and digital signals into deduplicated cross-screen campaign analytics.
Samba TV Measurement is Samba TV's cross-screen advertising analytics offering, unifying streaming, linear TV, web, and third-party signals into one independent view. Built on first-party data, it reports deduplicated reach, frequency, and performance while campaigns are still running.
The product measures campaigns across CTV, digital, and linear, deduplicated at the household and person level, with breakdowns by age, gender, DMA, streaming show, platform, creative, and device. It also connects ad exposure to entertainment outcomes such as show viewership and digital outcomes such as online conversions and purchases, with AI agents surfacing performance patterns automatically.
| Attribute | Samba TV Measurement | Streaming Viewership (M) | |
|---|---|---|---|
| Provider |  |  | |
| Founded | 2008 | 2020 | |
| Sells To | Enterprise | B2B | |
| Pricing Model | Recurring | B2B Subscription | |
| Ownership | Venture-backed | Subsidiary |
Provider
Founded 2008
Sells To Enterprise
Pricing Model Recurring
Ownership Venture-backed
Provider
Founded 2020
Sells To B2B
Pricing Model B2B Subscription
Ownership Subsidiary
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The Gauge is Nielsen's monthly macroanalysis of U.S. TV viewing share across broadcast, cable, streaming, and media distributors.
DEMAND360 is Parrot Analytics' global audience demand suite measuring TV, movie, talent, and sports demand across all markets and platforms.