Parrot Analytics is a global data science firm specializing in measuring and predicting audience demand for media content across all platforms and countries. The company offers AI-powered solutions to studios, networks, broadcasters, brands, agencies, and OTT platforms, aiding in content investment, distribution, acquisition, licensing, partnership, and advertising decisions. By leveraging the world's largest audience behavior datasets, Parrot Analytics provides deep content expertise to maximize subscription revenues and determine the value of TV shows and movies.
Parrot Analytics has made significant strides in the media industry by introducing innovative content valuation methods that quantify the acquisition and retention impact of media titles. Trusted by leading global media entities, the company's insights into audience demand have driven smarter monetization strategies and investment decisions. Their pioneering approach has positioned them as a key player in the attention economy, where demand is crucial for content success.
