DEMAND360 is Parrot Analytics' global audience demand suite measuring TV, movie, talent, and sports demand across all markets and platforms.
DEMAND360 is Parrot Analytics' global audience demand analytics suite, designed to quantify content demand using what the company describes as the world's largest audience behavior datasets. Its patented technology processes demand signals daily from more than 2 billion people, producing the first global content demand measure across all markets, languages, and platforms including broadcast, pay TV, and OTT.
The suite includes TV Demand, Movie Demand, Talent Demand, and Sports Demand modules for global and country-specific analysis, plus add-on modules for audience demographics and audience sentiment. DEMAND360 is offered through enterprise subscriptions, with a DEMAND360 LITE tier providing consolidated insights on global entertainment trends.
| Attribute | Demand360 | Streaming Viewership (M) | |
|---|---|---|---|
| Provider |  |  | |
| Founded | 2013 | 2020 | |
| Sells To | Enterprise | B2B | |
| Pricing Model | Recurring, Software | B2B Subscription | |
| Ownership | Private, Venture-backed | Subsidiary |
Provider
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private, Venture-backed
Provider
Founded 2020
Sells To B2B
Pricing Model B2B Subscription
Ownership Subsidiary
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