UBDI

UBDI connects participant data-sharing with research studies through anonymous matching that protects identities, making it a consumer-data research platform. Its consumer app lets individuals earn from sharing anonymous, aggregated personal-data insights with market researchers and pays them for participating in financial, social, entertainment, fitness, and health research studies. Businesses, government, universities, and other organizations use UBDI’s online research portal to create studies and analyze anonymized results.

UBDI’s PrivateMatch helps researchers identify a target participant population without UBDI or a brand knowing participants’ identities. Other data-monetization efforts are alternatives to UBDI’s approach. UBDI said its studies could reach statistical relevance with fewer than 1,000 participants.