Founded as SaleMove, Glia is a digital customer service platform that aims to transform online customer interactions by delivering an in-person experience through digital means. The company's core mission is to enhance customer engagement and support by integrating video, voice, chat, and CoBrowsing functionalities into a seamless interface. Glia's vision is to bridge the gap between human and AI-driven interactions, ensuring a balanced, efficient, and secure customer service experience. Their primary market focus includes businesses looking to improve online conversions and customer support efficiency.

Notable figures affiliated with Glia include its co-founders Dan Michaeli, Justin DiPietro, and Carlos Paniagua. The company has attracted significant investment from prominent venture capital firms such as Insight Partners and Tola Capital. Key achievements for Glia include rapid adoption by leading financial institutions and recognition as a leader in the digital customer service space. Overall, Glia has made a substantial impact by enabling companies to break down data silos, maintain context in customer interactions, and significantly improve key performance indicators (KPIs) in customer engagement and support.