
Instagram is Meta's photo, video, messaging, shopping, and creator-sharing social app.
Instagram is Meta's app for sharing photos and video across Feed, Stories, Reels, Live, and direct messaging, supporting creator expression and content discovery. It enables users to follow accounts, engage with media, and communicate through a mix of public publishing and private interactions.
As part of Meta's Family of Apps, Instagram is used by individuals, creators, and businesses to build audiences and connect around interests. It operates in the broader social media market where short-form video, creator tools, shopping experiences, and discovery algorithms influence engagement and competition across consumer attention and brand marketing.

YouTube — Video Sharing Platform

TikTok
tiktok.com


Bluesky Social
bsky.app

Threads by Instagram
threads.com

X

Snapchat
snapchat.com
| Attribute | YouTube — Video Sharing Platform | TikTok | Bluesky Social | Threads by Instagram | X | Snapchat | |||
|---|---|---|---|---|---|---|---|---|---|
| Provider | |||||||||
| Founded | 2004 | 2005 | 2012 | 2004 | 2021 | 2004 | 2023 | 2011 | |
| Sells To | Consumers, Enterprise | Consumers | Consumers, Enterprises | Consumers, Enterprise | Consumers | Consumers, Enterprise | Enterprises, Individuals | Enterprises, Individuals | |
| Pricing Model | Advertising | Advertising, Transactional | Advertising, Subscription | Advertising | Recurring, SaaS | Advertising | Advertising | Advertising | |
| Ownership | Public | Public | Private | Public | Private, Public | Public | Private | Public |
Provider
Metaabout.meta.com$24.6B raised · Public
Founded 2004
Sells To Consumers, Enterprise
Pricing Model Advertising
Ownership Public
Provider
YouTube$1.7B raised · Acquired Subsidiary
Founded 2005
Sells To Consumers
Pricing Model Advertising, Transactional
Ownership Public
Provider
ByteDancebytedance.com$9.5B raised · Late Stage Private
Founded 2012
Sells To Consumers, Enterprises
Pricing Model Advertising, Subscription
Ownership Private
Provider
Metaabout.meta.com$24.6B raised · Public
Founded 2004
Sells To Consumers, Enterprise
Pricing Model Advertising
Ownership Public
Provider
Blueskybsky.social$21M raised · Public
Founded 2021
Sells To Consumers
Pricing Model Recurring, SaaS
Ownership Private, Public
Provider
Metaabout.meta.com$24.6B raised · Public
Founded 2004
Sells To Consumers, Enterprise
Pricing Model Advertising
Ownership Public
Provider
X Corp.$0 raised · Acquired
Founded 2023
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Private
Provider
Snapsnap.com$6.4B raised · Public
Founded 2011
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public