Founded with a mission to revolutionize the meat industry, Simply Foods, formerly known as New Age Meats, aims to produce ethical and sustainable meat products without animal slaughter. The company leverages advanced biotechnology to create meat using animal cells combined with plant and fungal ingredients. Their core vision is to provide consumers with high-quality, cruelty-free meat alternatives that reduce environmental impact. Simply Foods primarily targets health-conscious consumers and environmentally aware markets seeking sustainable food options.

Notable figures affiliated with Simply Foods include experts in biotechnology and sustainable food production. The company has garnered significant investment from venture capitalists focused on innovative food technologies. Key achievements include successful development of their proprietary cell-based meat production process and positive reception from early product trials. Simply Foods has made a substantial impact by advancing the field of cultured meat, contributing to the reduction of traditional meat production's environmental footprint and promoting ethical consumption practices.