Founded in 2018 by Ben Pasternak and Sam Terris, SIMULATE is an American food technology company headquartered in New York City. The company's core mission is to upgrade the world to a positive food system by creating plant-based alternatives to meat products. Their flagship product, NUGGS, is a plant-based chicken nugget designed to offer a sustainable and ethical alternative to traditional meat. SIMULATE focuses on leveraging technology to innovate within the food industry, aiming to reduce the environmental impact of food production.
Notable investors in SIMULATE include high-profile venture capital firms and individual investors who have recognized the potential of plant-based foods. The company has achieved significant milestones, such as rapid growth in product adoption and positive reception from both consumers and critics. SIMULATE's impact extends beyond its products, contributing to broader discussions on sustainability and ethical consumption in the food industry.
